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| from here and here |
It appears that, under Google's new scheme, while you browse you're going to be added to various "interest groups" and then be shown ads based on those groups, and it'll up to you to go in and clear out/block the groups you don't want.
In other words, the "interest groups" are the turds in the privacy kitty litter and you may well find that the job of cleaning it out never really ends.
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