A lot of people are going to have a bad time

from here

If half of people will click anything you send them (despite being 'aware' of the risks) you might be tempted to think that user education doesn't work Let me ask you this, though; when you were in school did you ever find you didn't quite get some of the material the first time around? Everyone learns at a different rate, but everyone DOES learn with enough time and effort. People clicking on things they shouldn't doesn't mean education doesn't work, it just means it hasn't completely worked yet.