the use of the F-word in anti-virus

the folks at f-secure posted this unlisted, non-embedable video to youtube with the description that it was a "rejected campaign idea", and then managed to find an indirect way to share it on twitter

it's a funny video, and the retro style reminds me a bit of a campaign by panda, but i can't help get the idea they're being a little bit disingenuous by disavowing it in one breath and then sharing it with the world in the next. how rejected can it be if you're putting it out there and letting it do it's job?

(and yes, the title of this post is an homage to bowser & blue)