when in doubt, type it outthe meaning of which being that when you receive a link in an email that you're unsure of (or maybe even if you are sure) it's safer to visit the company's website by typing out their web address than it is to click on that link.
of course if it's a company you've done business with in the past it's even better if you just follow a bookmark you saved on some previous visit so that you can avoid typos (which some people do exploit). that doesn't fit in a catch phrase, though (at least not yet).
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